This campaign is aimed at Christmas/Holiday Shopping, the Boxing Day Weekend madness and the whole winter season. You will get the whole range and variety of Montreal consumers with this Holiday Campaign. The streets are filled with all people including parents, families, executives, professionals, students, fashionistas, out-of-town shoppers, elderly folk, and everybody else that spends their time on the busiest street in the downtown core. These dates also correspond to the massive annual Santa Claus parade, which takes place right at the screen location. The winter season also happens to be Hockey season, and with the Bell Centre close by, and all the sports bars in the area, you get all the Montreal Canadian fans as well!
Of all Montreal parades, the Montreal Santa Claus Parade, otherwise known as the Défilé du Père Noël is easily the most popular one every year, attracting in the upwards of 300,000 people to the city's downtown core for a glimpse of its 20+ floats. The Santa Claus Parade is held on Saturday late in November starting at 11 a.m. at the corner of Fort and Ste. Catherine, moving along Ste. Catherine until St. Urbain.
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