Out-of-home advertising (or outdoor advertising) is made up of hundreds of various formats. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. This medium is in contrast with broadcast, print, and Internet advertising.
Out of home advertising, therefore, is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
R-Media has access to different products and mediums to help you reach your target consumer out-of-home. Examples: Superboards, Billboards, Office LCD Networks, Mall LCD Networks, Street signs, Transit, Outdoor LED screens, etc.
Out-of-Home media reaches consumers on the go. Whether its giant outdoor billboards facing major highways or LCD networks in residential or commercial buildings, reaching consumers when they are outside of their home is a great way to drive top-of-mind presence.
Digital Out-of-Home includes Outdoor LED screens, Digital Superboards, Digital Street-signs, LCD Networks in malls, offices, airports, etc. Digital has low productions costs and is often more engaging than print-based Out-of-Home mediums.
Mobile LED trucks can target your desired clientele in an strategic and effective way. Get your brand exposed in areas typically unreached. Whether it’s by circulating a specific district, or being placed within a sponsored event, Mobile LED trucks can intrigue and captivate your audience
Transit aka public transportation is vital to our way of life. Whether is the daily workforce or the masses of students, it’s how we get around. Reaching your target demographic this way is a great way to increase awareness. Transit advertising includes: subway/metro posters, bus ads, LCD networks, car wraps, etc.
Walking Billboards, are in-your-space advertising. Live walkers, better known as Brand Ambassadors, walk throughout planned target areas, wearing your message to communicate directly to your prospective customers which will result in the best possible return for your advertising dollars. They are innovative, dynamic, effective, environmentally friendly and definitely memorable. Walking Billboards offer a unique and exciting entrance into the world of instant communication.
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