This campaign gives you march which includes the massive St-Patrick’s Day parade on StCatherine Street in late March. You will get the whole range of Montreal consumers with this advertising package. The screen is operational from 6AM to 11PM and is right on St-Catherine Street in the heart of downtown. The winter season also happens to be Hockey season in Quebec, and with the Bell Centre close by, and all the sports bars and restaurants in the area, you get all the hockey fans as well. And there’s a lot of them!
The Montreal St. Patrick's Day Parade is scheduled to begin at 12PM and last about 2 or 3 hours. It will take place on Sunday, in the last week of MARCH at the corner of Fort and Ste. Catherine and ends near corner of Phillips Square and Ste. Catherine.
Many Irish pubs in the area serve breakfast and Irish coffee prior to the parade, followed by live music after the parade. All the bars and pubs fill with jovial Montrealers looking for green beer. The downtown area Irish pubs get really packed post-parade, so packed, they overflow with lineups.
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